Golden Square Residences - mission staycation!

Golden Square Residences are high end luxury apartments in the heart of London, where Soho meets Mayfair. Usually Golden Square Residences house travellers from all over the world, starting with the USA and ending with Asia.
In 2021, like many others in the tourism industry, they suddenly found themselves in a complicated situation where they needed to get creative.
In this campaign, we worked with local lifestyle and travel influencers to attract more local residents to treat themselves to a staycation. The objective was to drive people to explore the website and consider booking a stay.

See what we can do for your brand!

Meet the creators!

@greciadelapaz

Grecia is an outgoing and fun Latina in London. Her audience loves her lifestyle content and can be sure to find the latest hotspots and hop on the latest trends through her content. Grecia made a series of posts showcasing Golden Square Residences and their facilities, driving the clicks and bookings up by the minute.

Click on the Grecia to see her post!

@nospaceinmypassport

Usually Anna could be found at a new place on the planet every other week but due to the restrictions she was forced to explore a little more bit more locally, making her perfect for this campaign. Anna did a giveaway in collaboration with Golden Square Residences bringing their following, clicks and engagement up.

Click on Anna to see it!

@thebritishmotorbiker

A more wildcard choice was to include Conor, better known as the @britishmotorbiker, in the mix. Conor, known for traveling the UK on his Ducati motorbike, gave the campaign a more risqué feel with some James Bond vibes, and it worked out! Conor brought in a different type of visitors and audience to Golden Square Residences.

Click on Conor to see the video!